Jordan 1 Phat Low Elephant Print - Black
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A more casual vision of the 1985 Jordan 1 Low, the Low Phat sneakers were released in 2008. Like others, the Jordan 1 Phat Low Black Elephant print of 2011 features extra padding and a low sleek silhouette. It has suede black uppers and perforated panels to enable breathability. Its trademarks are the Jordan 1 Black Elephant print Swoosh with anthracite markings and the tongue's light gray Jumpman logo. A finishing touch is the silvery Wings logo on the heel. The thickly cushioned white midsole perches on a thin outsole. The pale gray trim on the tongue and lining of the collar matches the sole and the inner bootie. The black laces correspond with the panels, contrasting subtly with the overlays.
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Phat Low Elephant Print - Black 2011
A more casual vision of the 1985 Jordan 1 Low, the Low Phat sneakers arrived in 2008. Like others, the Jordan 1 Phat Low Black Elephant print of 2011 features extra padding and a low sleek silhouette. It has suede black uppers and perforated panels so the shoe is breathable. Its trademarks are the Jordan 1 Black Elephant print swoosh with anthracite markings and the tongue's light gray Jumpman logo. A finishing touch is the silvery Wings logo on the heel. The thickly cushioned white midsole perches on a thin outsole. The pale gray trim on the tongue and lining of the collar matches the sole and the inner bootie. The black laces correspond with the panels, contrasting subtly with the overlays.